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Niche Marketing

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Is Niche Marketing Right For You?

If you’ve been online for more than 15 minutes you have probably heard about “niche” marketing. "You HAVE to be involved in niche marketing", they say, to make the really big money. But the people who talk loudly about how their product will help you succeed with niche marketing often overlook one simple, but powerful, question. What IS niche marketing and how is it done? Niche marketing simply means targeting your marketing to a specific group of people who have a common need.   That might be people who like genealogy. It might be people who like to play tennis. [...]